SALES PRESENTATION SYSTEM
APPRAISAL TOOL
TRAIN SALESPEOPLE
TOOL FOR DISPLAYING- EXPLAINING AND DEFINING THE 4 C’S
BUILD CUSTOMER TRUST & LOYALTY
PRE-QUALIFY CUSTOMERS BEFORE SHOWING DIAMONDS
EDUCATE CUSTOMERS
Professionally and conveniently help your customers and sales people understand the 4C’s of diamond buying and selling. The new enhanced Diamond Selection Guide features: Precision C&C milled case with three individual locking compartments- the “industry standard” GemOro five stone 1.00 carat diamond size CZ Master Set to demonstrate diamond Color and premium CZ’s cut in an array of popular shapes and sizes- showing diamond Cut and Carat weight. To further explain Color- Cut and Carat weight in easy to understand terms- a Display Booklet is provided which also contains exclusive photographs defining the various Clarity grades.
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